Once and a while we come across a company that has something really great to offer, something that is as attractive as it functional.
A few months a go we had the pleasure of retaining a new client, YMX by Yellowman. When I saw the product offering, I knew these folks have something special.
YMX produces sports apparel and fitness clothes such as Tanks, Tops, Leggings, Hoodies, Cycle Jerseys, Shorts, and much more. Of course they have technical properties of moisture wicking, light weight and provide UV protection but the the designs are breathtaking.
Inspired by tattoo art, the YMX brand creates beautiful prints inspired by a number of major trends in this art form. You do not have to be into ink yourself to appreciate the beauty of these designs.
When YMX approached us to help them market their products, we were impressed by that many things that the YMX team had put into place to market the brand; they have a gorgeous e-commerce website, they are involve in using social media to leverage their reach and brand awareness and have spent considerable time and effort on great photography to show off the impressive visual impact of their designs.
The problem is that as great as this brand is, they were not seeing sales numbers one would expect given the quality of the products. APV looked the web analytics and found that like many companies, YMX website was not optimized, people were not finding them unless they knew the company name. Its a problem if you are only being found by your existing customers, you need new ones too, lots of them.
We are helping YMX leverage their social media presence as well. Promotions, Giveaways, engaging content along with multiple touches pays dividends almost instantly.
While its early in the game, we believe YMX has a tiger by the tail. The early results are very impressive.